Today, BALL Watch is one of the most respected and established watch brands in the United States. Ball continues to update the product range in the 21st century to keep pace with shifting consumer patterns. But, despite changes in appearance, the founding spirit of the brand - industrial function - is never compromised. It is upheld in Ball's original details, such as the watch dial that faithfully follows his design guidelines for the standard railway watch.
Every detail, from the shape of the hands to the style of the numerals, was laid down by the founder in his quest for accuracy in timekeeping.
It is a vision that the Ball family remains faithful to. For legions of men and women today whose split-second decisions keep the world ticking, it is a shared commitment.